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Our highly successful MA (Hons) Marketing undergraduate degree programme in Edinburgh Business School at Heriot-Watt University Malaysia grooms our students to be ready for the real world. We are known for pioneering research, applied learning and employable graduates. It is also fully accredited by the Chartered Institute of Marketing.
The Master of Arts (MA) degree awarded by Heriot-Watt University is an undergraduate degree equivalent to Bachelor of Arts (BA) degrees awarded by other UK universities.
Our highly successful MA (Hons) Marketing undergraduate degree programme of Edinburgh Business School at Heriot-Watt University Malaysia grooms our students to be ready for the real world.
Provides knowledge and understanding of formulating and monitoring business strategies, including how to develop change programmes and understand the impact of different leadership styles. Its multidisciplinary approach will provide students with deep managerial and organisational insights.
An immensely popular programme in the UK, now available in Malaysia. Aimed at graduates without any background in business or management wishing to gain a business qualification to enhance their career prospects, or at those wishing to develop business management knowledge and skills in order to change or further their careers.
An immensely popular programme in the UK, now available to students in Malaysia with no background in business or management. Apart from mainstay topics like international marketing, international business, business economics and competitive strategy, they study international trade law and digital marketing analytics.
Heriot-Watt’s flagship MBA programme is delivered part-time over two years. International students are attracted by its academic rigour, its intellectual challenge and its ability to enhance their career prospects. Its students include over 40% of the employees of Fortune 500 companies.
*The MBA Scholarship awards successful applicants with a 30% tuition fee waiver for the entire duration of postgraduate study at HWUM.
This highly regarded programme is designed to prepare graduates to be future leaders in the global project-based environment. It is differentiated from other project management programmes by providing greater emphasis on strategically managing a portfolio of projects to deliver organisational goals.
All alumni who have studied for at least a year at any Heriot-Watt University campus.
Featuring strategic marketing techniques within a global context: competitive analysis, market segmentation, forecasting, and product portfolio analysis.
Teaching cutting edge marketing research processes & methods of data collection. Exploring analysis techniques and applications to provide marketing insights in a variety of business specific situations.
You will explore cutting-edge theories to understand brands and a strategic approach to branding and assess how branding theories are applied in marketing strategies today.
You will be able to assess and identify emerging global market trends and utilise a toolkit of marketing theories and principles to scrutinise these trends.
You will examine how digital analytics informs search engine marketing strategies and website designs. We will demonstrate how analytics tools work and can be applied to monitor marketing performance.
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